As Business Owner, you can create the list of Entities by filling the first column of the Spreadsheet

Add Entities, Reporters and Managers
Reports for Work lets you collect, consolidate and report data with Google Apps. It’s an easy, simple that provides fast added value to your business.

 

You can create as many Entities as you need.

In the second column, set the emails of Reporters (you can set multiple reporters by splitting addresses with a comma)

In the third column, set the Managers (you can set multiple reporters by splitting addresses with a comma)